My name is Edmund Merchant — and I know what it’s like to feel stuck, lost, and defeated. I’ve battled addiction. I’ve faced homelessness. I’ve lived through a childhood that nearly broke me. But by the grace of God and the strength I found through faith, I’ve turned it all around.
Today, I’m a proud stepfather of three, a man of God, and the founder of three businesses I built from the ground up. I’ve made it my mission to help others do the same — to dig deep, get real, and rise out of the chaos toward lasting clarity and purpose.
I believe we were never meant to fight our battles alone.
My coaching isn’t about fluff, hacks, or temporary motivation. It’s about trenchwork — the real, raw, spiritual and practical work required to break through self-doubt, shame, and stagnation. I’m here to guide you into clarity, power, and purpose — the kind that aligns with who you truly are and what you’re called to do.
Most programs tell you to “do less” or “just manage your time better.”
But you don’t need more advice. You need a system that actually works.
Faith-Based, Purpose-Driven
Every session is rooted in spiritual alignment, compassion, and honest growth.
Real-World Experience
I’ve lived the pain. I’ve done the work. Now I walk beside others who are ready to do the same.
Practical + Transformational
I blend mindset shifts with real strategy — so you’re not just inspired, but equipped to take action.
5 Years Building & Grounds Vocational Diploma
In the process of earning coaching certifications
Built 3 businesses from the ground up
Overcame addiction, homelessness, and major life setbacks
Devoted stepfather and spiritual leader in my community
If you’re ready to stop spinning in confusion…
If you’re tired of trying to figure it out alone…
If you’re done pretending and ready to get real…
Then I’m here for you. To walk with you. To challenge you.
To help you turn your chaos into clarity — one step at a time.
Let’s get to work.